Hidden pages still indexed
- Why it matters
- Removing a page from navigation doesn't stop search engines finding it through links or sitemaps.
- Fix
- Turn off indexing for the page in its SEO settings, or delete and redirect it.
Platform audit checklist
Wix SEO audit checklist for agencies
What to check when you audit, launch or take over a Wix site, and the platform-specific problems that come up most.
- audit areas
- 4
- individual checks
- 12
- common problems, with fixes
- 3
- launch-day checks
- 4
Short answer
Wix handles hosting, sitemaps and many SEO settings for the site owner, so a Wix audit is mostly about how those settings were used. Check which pages are set to be indexed, the URL patterns used for blog posts, products and dynamic pages, that the redirect manager covers old URLs, that any robots.txt edits are intentional, that structured data added in page settings matches the page, and that apps and widgets aren't slowing key pages.
Platform details reviewed October 30, 2026. Wix changes its settings and menus regularly, so confirm specifics in its current documentation before acting.
What's different about SEO on Wix
- Each page has its own setting for whether search engines may index it; hiding a page from the menu doesn't hide it from search.
- Blog posts, store products and dynamic pages follow URL patterns set by the platform and its apps, which may differ from the rest of the site.
- Sitemaps are generated automatically; robots.txt and structured data can be edited through the site's SEO settings.
- Functionality often comes from apps and widgets, each adding its own scripts.
The Wix audit checklist
Indexing settings
- Each important page allows indexing; thank-you, test and duplicate pages don't.
- Pages hidden from the menu are checked separately, since they can still be indexed.
- Any custom robots.txt rules are intentional and don't block important sections.
URLs and redirects
- URL slugs are readable, and patterns for blog, store and dynamic pages are understood and acceptable.
- The redirect manager has 301s for URLs from any previous site or restructure.
- The site is connected to a custom domain, not served only from a free subdomain.
Metadata and structured data
- SEO titles and descriptions are set for key pages and templates, not left as defaults.
- Structured data added in advanced settings is valid and matches visible content.
- Multilingual versions, if used, show the right language and alternate links.
Performance
- Apps and embedded widgets are still needed and don't load on pages that don't use them.
- Images and galleries are optimised for mobile.
- Above-the-fold content isn't hidden behind animations or strips.
Common Wix problems and fixes
Default titles on store or blog templates
- Why it matters
- Templates left on defaults produce repetitive titles that don't describe each item.
- Fix
- Set title and description patterns for each template, and override them for the most important items.
Missing redirects after a rebuild
- Why it matters
- Old URLs return errors, losing visitors and any value from links pointing to them.
- Fix
- Export old URLs, map them to new pages, and add them in the redirect manager.
Launch-day checks for Wix
- Custom domain connected and set as primary.
- Indexing settings reviewed page by page.
- Redirects in place for every old URL.
- Site verified and sitemap submitted in Search Console.
Frequently asked questions
Can Wix sites rank well?
Yes. The platform provides the necessary controls; rankings depend on content, links and how carefully those controls are configured.
Can you edit robots.txt on Wix?
Yes, through the site's SEO settings. Change it only for a specific reason, and test that important pages remain crawlable.
Need a Wix site audited?
Send the site, the sections to include and any recent changes. You'll get a written scope and quote before any work starts.
- You keep the client relationship
- Unbranded deliverables
- Written scope before work starts