Platform checklists
SEO audit checklists by website platform
Every platform has its own defaults, limits and common mistakes. Use these checklists when you audit, launch or inherit a client site.
In every checklist
- Audit checks by areaWhat to verify on this platform
- Common problems and fixesWhy each matters and how to fix it
- Launch-day checksThe short list for go-live
WordPress
4 areas · 13 checks · 3 common problems
What to check when auditing a WordPress site: search visibility setting, duplicate sitemaps, archives, attachment pages, plugin conflicts and performance.
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Shopify
4 areas · 13 checks · 3 common problems
What to check when auditing a Shopify store: collection-aware product URLs, variants, filters and tags, robots.txt.liquid, app scripts and redirects.
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Webflow
4 areas · 12 checks · 3 common problems
What to check when auditing a Webflow site: staging subdomain indexing, canonical and sitemap settings, CMS template fields, 301 redirects and heavy interactions.
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Wix
4 areas · 12 checks · 3 common problems
What to check when auditing a Wix site: page indexing toggles, URL patterns, redirect manager, robots.txt editor, structured data settings and app widgets.
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Squarespace
4 areas · 12 checks · 3 common problems
What to check when auditing a Squarespace site: page search visibility, URL mappings for redirects, collection items, code injection limits and site availability.
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WooCommerce
4 areas · 12 checks · 3 common problems
What to check when auditing a WooCommerce store: layered navigation filters, product attributes, out-of-stock settings, cart and checkout pages and plugin load.
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BigCommerce
4 areas · 12 checks · 3 common problems
What to check when auditing a BigCommerce store: URL structure settings, faceted filtering, product options, the 301 redirect manager, robots.txt and theme scripts.
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HubSpot CMS
4 areas · 12 checks · 3 common problems
What to check when auditing a HubSpot CMS site: primary domains, system pages, blog tags and authors, URL redirects, robots.txt per domain and HubDB pages.
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Drupal
4 areas · 12 checks · 3 common problems
What to check when auditing a Drupal site: node paths versus aliases, Pathauto, Metatag and Redirect modules, taxonomy pages, Views filters and sitemaps.
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Framer
4 areas · 12 checks · 3 common problems
What to check when auditing a Framer site: default subdomain versus custom domain, page and CMS SEO fields, redirects, sitemap, localisation and heavy effects.
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Platforms change their settings often. Each checklist shows when it was last reviewed; confirm details in the platform's current documentation.
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