SEO concepts compared
SEO concepts agencies get asked about, compared
Side-by-side explanations you can use with clients, each with when to use which, common mistakes and how it should show up in a report.
In every comparison
- Side-by-side differencesThe aspects that actually matter
- When to use whichPlain rules for each option
- Common mistakesWhat goes wrong in practice
- How it appears in a reportSo clients read it the same way
rel="nofollow" vs rel="sponsored"
The difference between rel=nofollow and rel=sponsored, when each applies, how paid placements should be qualified and how to report link attributes to clients.
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Canonical tag vs noindex
When to use a canonical tag and when to use noindex, why robots.txt is different, and the mistakes that leave duplicate or private pages in search results.
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301 redirect vs 302 redirect
The difference between permanent 301 and temporary 302 redirects, how search engines treat each, when to use them in migrations and redesigns, and common mistakes.
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Guest post vs Niche edit
How guest posts and niche edits differ, how Google's link spam policy applies to each, what to check before buying either, and how to report them honestly.
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Local citation vs Backlink
How local citations and backlinks differ, what each does for local and organic search, how they're built and verified, and how to report each to clients.
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SEO audit vs Site health score
Why a tool's site health score is not an SEO audit, what each tells you, when a score is useful, and how to present both to clients without misleading them.
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Domain Rating (DR) vs Domain Authority (DA)
How Ahrefs' Domain Rating and Moz's Domain Authority differ, why neither is a Google metric, and how to use them sensibly when qualifying sites for link building.
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