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SEOReseller

Free tool

SEO reseller margin calculator

Work out what a resold SEO service really contributes once your own delivery costs are counted. Everything runs in your browser; nothing you type is sent to us.

What you get

  • Contribution, margin and markupFrom your real costs
  • Target-margin priceThe price a target margin needs
  • Private by designNothing is stored or sent

Your numbers

Use one currency and the same period (for example, per month) for every amount.

What you pay your delivery partner for this client, for the period.

Account management time, QA, reporting, payment and tool fees for the same period.

What you charge the client for the same period.

Optional. Works out the price needed to reach it.

Calculated in your browser. The numbers you enter are not sent to us, stored, or added to the page address.

Results

Total cost (C)
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Contribution (P − C)
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Margin (P − C) / P
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Markup (P − C) / C
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Enter at least one cost and a price to see contribution, margin and markup.

Contribution is before overhead not entered here (rent, salaries outside this account, software) and before tax. This is an arithmetic aid, not financial advice or a promise of what any client will pay.

Method

How the numbers are calculated

For a fuller walkthrough with examples, read SEO reseller pricing: markup, margin and delivery costs.

What counts as total cost?
Fulfillment cost plus your own costs for the same client and period: account management time, QA, reporting, payment processing and any tools used only for that account.
What's the difference between margin and markup?
Margin divides the difference by the price; markup divides it by the cost. A 100% markup is a 50% margin. Quote targets in one or the other, consistently.
Why does it say N/A?
Margin isn't defined when the price is zero, and markup isn't defined when total cost is zero. The calculator says so rather than showing a misleading number.
Can I save or share results?
Not from this page. Results aren't stored or put into the URL, so client figures don't end up in links, logs or analytics.

Need a real number to plug in?

Send the service and rough scope. A written quote gives you the fulfillment number for this calculator, with exclusions and terms stated.

  • You keep the client relationship
  • Unbranded deliverables
  • Written scope before work starts
Get reseller pricing How pricing works